Kung Fu Girl

Client: Charles Smith Wines

Year: 2020

Sector: Graphic Design

With a growing love for wine over the years, I come back to the very first wine that changed my experience for the better. Kung Fu girl was created by Charles because he was eating Chinese takeout and watching a fight scene in a notorious martial arts film when he had an idea to create the perfect wine to pair with his take out. It is a semi sweet riesling that is incredibly refreshing and perfect for casual drinking, espeically for the summer days.

PROJECT GOALS

I wanted to create a modern look with color. Red is so traditional to asian designs- and it never fails to add a great contrast to the overall look. Without a doubt in my mind I wanted to keep the kung fu girl icon, but with a revamp to her look to fit the vision for the bottle.

SEE SOMETHING MORE

I wanted to create a modern look with color. Red is so traditional to asian designs- and it never fails to add a great contrast to the overall look. Without a doubt in my mind I wanted to keep the kung fu girl icon, but with a revamp to her look to fit the vision for the bottle.

DAMN Album